RADIO - Introduction

Do we listen to the radio?

It turns out that most of us did, however, we do so in different ways….

What Stations do we listen to?

• BBC Radio 1
• Kiss
• Capital
• Radio X
• Local Radio (BBC Essex, Heart Essex)
• Classic FM

How do we listen to the radio?

• Portable Radios
• Smartphones/Tablets
• Laptop/PC
• Car Stereo
• Incidental Background Music (In-Store Radios, Second-Hand music)

it is important to note how the radio audience changes with the times. For example, a radio show starting at 6:30AM will attract a different audience demographic at 10:30AM. How is the station or presenter going to change the show to ensure that the audience change is recognised?

Which stations do we know of?

• BBC Radio 1
• Kiss
• Capital
• Radio X
• Local Radio (BBC Essex, Heart Essex)
• Classic FM
• Absolute
• Talk Sport

It’s worth noting that the radio stations sometimes ‘segment’ the shows, and do features, as well as just talk, interviews and music. For example, Radio 1 holds ‘Rage Against the Answering Machine’ and Heart holds ‘Big Town Showdown’

When do we listen to the radio?

• In the car (on the way to school, short/long journeys)
• During household tasks

Are we concentrated or incidental listeners?

Some of us concentrate on different parts of a radio programme, for example, some pay attention to significant discussions, news programmes, fun game shows, or if their favourite song comes on. Other times, we become ‘incidental’ listeners of the radio.

Niche Audiences, and what stations are offered?

There are a wide range of radio stations for almost every person. For example, one may play lots of classic rock music, when another may be news and talk focused, and some focus on sport. This is because Internet Radio and DAB technology have allowed for this.