ESSAY: Production

Disney is a conglomerate it engages in a multi-industry with two and more companies, with a business interest that centres on mass media and entertainment. It combines media activities in three different sectors. It also cooperates on joint ventures and may invest in each other’s companies through cross ownership.

Overall, Disney have access to and almost complete control over a wide range of media outlets which work in different areas of the media, allowing them to gain a maximum level of reach. Some prime examples of this include their acquisition of Lucas film, which essentially gave them complete control over one of the largest film franchises in the world, which is Star Wars. Doing this also allows them to carry out horizontal integration, allowing different areas of these companies to produce one small part of the whole production process, such as showing advertising during commercial breaks on the ESPN network, or by releasing a complete soundtrack on their record label.

Oligopoly is a market structure in which a small number of firms has the large majority of market share. An oligopoly is similar to a monopoly, except that rather than one firm, two or more firms dominate the market. There is no precise upper limit to the number of firms in an oligopoly, but the number must be low enough that the actions of one firm significantly impact and influence the others.

They have different streaming services such as Disney channel and now they are trying to by HULU which is the third largest streaming service in the world, just after Netflix and Amazon prime. Hulu have 30% of the stocks in Netflix so if Disney to carry on with they’re horizontal integration and take over Hulu then they will slowly but surely take over all streaming services this is like a snowball effect.

Disney’s reputation of filmmaking is commonly perceived as aimed towards a feminine audience usually mothers and daughters, with the Disney princesses and the magic of Disney. This however has tried to be changed by Disney as they’re now trying to aim there films at a more generalised audience, such as targeting an older male audience by creating darker stories or advertising at the Super Bowl. Films such as Pirates of the Caribbean stereo typically appeal to a male audience. Disney’s reputation overall has never fallen and has mainly catered to all demographics always making a profit on every film they have made. With the Original Animated Jungle book film. The animation and original film sold it to audiences however the new 2016 film sold it through amazing visuals. As well as amazing visuals Disney is also known for character building and subliminal messages, and allowing the community to create ideas such as the Pixar theory, to generate interest in their products.

Favreau used intertextuality in his live-action remake of the Jungle Book. For instance, there is one scene where Mowgli jumps into a stampede of Wildebeest to escape the blood-thirsty Shere Khan. Following this, he is jumping between the legs of the Wildebeest stampede. This is reminiscent of the Lion King, (1994), where Scar traps Simba in the path of a stampede of Widlebeest. Furthermore, there is a scene at a watering-hole, which is also an arguably new idea like the previous one. The way the rocks are structured is similar to that of Pride Rock in the Lion King. This could be subliminal advertising for Disney’s upcoming live-action remake for the Lion King, 1994 or a Disney Easter-egg.

They filmed the jungle and Mowgli by using a blue screen and simulacra. They got Mowgli to hold props which helped resemble the characters he was interacting with. The blue screen also had 3D parts to represent the landscape.

MPC have helped Jungle Book a lot, allowing the film to be honoured in being nominated for the movie with the “Best Visual Effects”. This would help highlight the high rating of the film, further creating a bigger audience.

Simul-Cam is used for blending real-time shoots with CGI characters and environments. This would have been used in the Jungle Book where the cast would have been standing in front of a green screen, but then later shown in front of the real-life setting.

The process of storyboarding was done by preparing the songs, animations and sets that would be made for the film.

They used the jungle book which was scrapped for being too dark and not child friendly as a basis on how to make the film and they just redid that film but with a more positive and child friendly vibe.