Introduction to Film

INTRODUCTION TO THE FILM INDUSTRY

A brief history of Walt Disney

·      Laugh-O-Grams

·      Oswald the Luck Rabbit, and in 1928 Mickey Mouse.

·      1932 Colour Trees, the first colour Disney film.

·      Snow White and the Seven Dwarfs in the 30s, 6x higher than budget. (1934)

·      California studios purchased from the above.

·      50s Disneyland opened.

·      Disney in the 50s used photocopying, kept using the same basic animation themes for money saving.

·      Disney has been known to make blockbusters on the rides, and used computer animation.

FROM AN IDEA TO AN AUDIENCE // THE LIFE OF A FILM

·      The basis/main idea of the film.

·      Market Research. Campaign formation.

·      Arrangements (casting, shooting locations, staff, equipment).

·      Storyboarding, development of the idea.

·      Production (Editing, Shooting).

·      Test Audiences, Focus Groups.

·      Responding to feedback.

·      Cinema Release.

·      Home Release.

PRODUCTION, DISTRIBUTION, MARKETING, EXHIBITION

Distribution is very expensive, and some of the best independent films are often unnoticed. Companies such as film festivals and Fox Searchlight. We need to find someone or some way that the film is going to be spread around.

Exhibition, how do we get this film out and shown to you. Exchange, how the film is viewed. (Netflix, DVD, Blu-Ray, BSkyB etc.)

CONGLOMERATES

When two or more companies come together and engage in a multi-industry company. We can invest in many different parts of media in this way, we aren’t just talking about movies.

20^th Century Fox

Paramount

Universal

Warner Bros

Sony

Disney

Netflix and Amazon are their competitor.

Horizontal and Vertical integration.

Going Down, when the same company owns all of the stages of film producing. Therefore, they receive all of the profits.

When we work with other companies, then this is vertical integration. Lots of companies on one.