Essay on Distribution
Overall, Disney
own and control a wide range of various media outlets, all of which are
familiar household names, such as ESPN, Lucasfilm and 21st Century
Fox. All of this aids in the process of horizontal integration. Disney are
often able to save money while producing films by using its own in-house brands
for the various production stages of a film. For example, the advertising could
be carried out via ESPN or the soundtrack for which can also be released on
their very own record label, making it easier for Disney to retain their
position as one of the ‘Bix Six’ media institutions.
Distribution is incredibly
important to big companies like Disney. By distributing their products, they
can even quieten the influence of other upcoming films and make their own more
successful. Disney sell licences to Netflix and Sky which is an easy way of
making money as well as a quick way considering the money is given up front.
Recently, Disney has withdrawn all of its films and TV shows from Netflix in
preparation for their new streaming service. This will force their fans and
customers to perhaps choose between streaming services and ultimately gain
Disney more money. Disney
needs to keep up with the ever changing modern world. Netflix for example, is
extremely popular and is giving big film companies like Disney a run for their
money. In order to compete with such streaming services, Disney distributes
their content to companies like Netflix so they can gain their audience
therefore maintain popularity and money.
At Walmart, they have a service where people who
shop in Walmart can have a picture with Mickey Mouse.
Disney and McDonalds have a relationship in which
at Disney theme parks, McDonalds have their eating places there. Disney have
gained $100million by joining with McDonalds. At McDonalds, they have Disney
film themed happy meals which helps promote Disney’s new films.
In 1967 Disney focused on
promoting its film to its typical family audience and young children through
basic adverts on TV and Radio as well as film posters. After the original
premier of the film and release of the film Disney re sold the film in several
attempts to re promote the film again. They did this through releasing the film
in several special or limited editions and removing it from the shelves for
limited time in order to make it a more special and rare product that would
encourage people to buy the film due to the illusion Disney created of the idea
of limited quantities of the film and having limited editions to make it a more
exclusive product.
The Disney Vault is the term used by Walt Disney
Studios for its policy of putting many of its most popular home video releases
of Walt Disney on moratorium. Each Disney film is available for purchase for a
limited time, after which it is put in the vault and not available in stories
for several years until it is once again released.
The movie Jungle Book had a production budget of
$175 million, which got more than double, reaching a domestic total gross of
$364,001,123. It already reached a total of $103,261,464 on its opening weekend
reaching one of the top ranking movies to receive a high total.
The advantages
of Imax and 3D are that it allows the film to be a lot more interactive and
have new technologies that people had never seen before which allows the film
producers to have a lot more creative ideas and schemes which could be
implemented into the film and be cool to watch for both adults and kids alike.
The Jungle Book
in total made $364,001,123 in total domestic gross and even more in DVD sales. This was released to DVD and blu ray which allowed even more families who
loved the film purchase it. When it was released in June there was too much
time for it to be a good Christmas film where people could by it as a present. However, being in the middle of the
year they managed to hold on the top grossing films of both years. This was largely due to the wide range of
audience that it appealed to which drew in more sales and views. The Jungle book done very good
domestically at the box office, making $364,001,123 and this is not including
streams of the film, free showings of the film and streaming of the film
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