Mise-en-Scene

Audience

WHAT IS AN AUDIENCE?
Anyone who consumes the media. Not everyone may be the target audience though, but we do see it. There is always going to be a target audience though. Aimed or accidental.

Demographic - Ways of categorising the population by age, money or occupation.

DEMOGRAPHIC PROFILING CODES




Psychographic Demographic

STUART HALL - RECEPTION THEORY
When you see some media, you can have a wide range of reactions towards it.
PREFERRED How the creator wants the audience to view
OPPOSITIONAL See a media piece in an alternate way. Do we have our thoughts controlled by the media. The idea that transgressive behaviour can be repeated.


ALBERT BANDURA
The idea that the media can implant an idea into the mind of the audience directly.

Dominant, Negotiated and oppositional.  Hypodermic Syringe


GILLETTE ADVERT ANALYSIS

Language, Representation and audience.



Media tries to gain as large of an audience as possible and also to make the most total amount of money. For example, in your face styling on the Internet. Audiences seek to watch a genre that they want. If we can get the whole family together, then that's good.

Subscription fees also generate revenue such as Sky.

If no one consumes the media, there is no point of it being there.

MORAL PANICS
A moral panic is a feeling of fear spread among a large number of people that some evil threatens the well-being of society.

THE BOBO DOLL EXPERIMENT
Kids will copy the actions of their adult counterparts.

50 Cent Candy Shop Video

Construction - Premiere Practice

Semiotics in Advertising

The advert features a stack of mobile telephones together, which resemble a glass filled with beer, which is a good way to remind the audience about the Guinness brand that this is representing. This also ties in with the main message behind the entire print advertisement, which is reminding the audience to enjoy the beer, and take a break from using the phone. This is further signified by the fact that the phones are all facing down.

Also, we can see the table which the phones are resting on implies that the advert is set within a bar. The amount of phones which are stacked implies that most people within the bar have indeed placed their phones down voluntarily (suggested by the use of ‘please’ in the single line of text).

We also see the people slightly blurred within the background of the image, which is suggesting to the audience that they are still having a good time socialising with the people that are around them, which will encourage the audience to act. We also can possibly see a member of the bar staff, reminding the audience that this is indeed an advertisement for beer.

Finally, the relatively low amount of text featured on the advert will bring focus to the central theme, which is the ‘glass’ being shown in the centre

My Media Collage

This collage is made up of a few of my personal favourite musical albums.

• BADLANDS - Halsey
• hopeless fountain kingdom - Halsey
• Born To Die - Lana Del Rey
• Ultraviolence - Lana Del Rey
• The Family Jewels - Marina and the Diamonds
• FROOT - Marina and the Diamonds
• Art Angels - Grimes
• Honeymoon - Lana Del Rey

Vocabulary and Theory as well as Steve Neale

Semiotics The signs and specific meanings portrayed in a media piece.
Connotation The implicit meaning behind a sign.
Denotation The explicit meaning behind a sign.
Genre A specific type or group.
Hypodermic Needle Theory The theory that media can inject a thought in the minds of people.

Stuart Hall Reception Theory -
Steve Neale - His main theory is that a film's genre is generally defined by its conformation to conventional techniques, but still remaining a unique piece and a film, not just a clone of a work which can already exist...

Genre Photographs

WAR / IMAGE 1

SPY / IMAGE 2

ACTION / IMAGE 3

ANALYSIS AGAINST DISTINCT

Describe
(1) This image features a cliché sign of historical conflict. The Roman armoured hat signifies the genre of war in a very explicit way.
(2) This uses the futuristic look of the Fit Bit watch to suggest its hidden capabilities. The screen is off, so some may question what it could do. It could do anything!
(3) This image signifies the action genre quite clearly, the picture is taken while the jump is in progress, making it seem dramatic and fast-paced.

Industry
Industry for the images above is not necessarily important, however, all of them do promote their respective genres well...

Setting
(1) The helmet would typically be used within a scene of high conflict and action, or within a battle scene, which would be an integral part of a film regarding the theme of war.
(2)The setting is ambitious, as spy 'gadget' equipment can be used in any place it is necessary.
(3) One thing notable about the background is the dark clouds, which can create a sense of tension in the audience. This is a notable feature of the setting.

Themes
(1)The helmet immediately conotates war, as it is assigned to the theme of historical Roman soldiers, which are known for their strength and willingness to battle. This was a time of significant death and loss.
(2) The watch has a futuristic look, which is a convention that is regularly applied to some modern spy-centric films.
(3)The dramatic drop and suspended jump is very appealing to the audience, and the still captivates their attention. This dramatic theme is a significant point to check,

Iconography
(1) This is the single prop used within the picture. It immediately and explicitly shows the themes and connotations carried by the theme of war
(2) The main prop used in this is the watch. This is of note because of how the use of smart watches within some spy films is something that frequently appears, and it is cliché to the genre.
(3) The use of the bench in this case is used as an obstacle, and the fact that the character is jumping over it seems rather dramatic.

Narrative
Through single images, the narrative isn't necessarily explicitly shown.

Characters
The most significant use of character is within the third image, which shows the character jumping. It is worth noting the position of the jacket within the wind. This creates and carries the theme of action, as it shows significant happenings.

Textual Analysis/Mise en Scène
(1) The fact that the character is wearing the helmet also helps carry the connotations of war. It shows that there is preparation and a readiness to battle.
(2) The theme of readiness is also carried by how the character is wearing this watch, showing audience members that it may be about to be used.
(3) The bench position makes it seems as if it is an obstacle, and the action means that the character is pushing through the limits and obstacles for the audience to enjoy.

Semiotics and Genre

Notes from lesson on Thursday 14 September 2017

SEMIOTICS
Semiotics are signs and symbols to be put into a media context to mean something else…

We need to understand how meaning is conveyed…

“Ghost Ship” Opening

EVENT/SIGNS/USE	SEMIOTIC AND EFFECTS
Pink and handwritten fonts used without.	Provides a false sense of security to the audience. It seems like a Disney film. They sometimes also slice the screen.
An isolated empty ocean, only one ship.	Reminds audience on the Titanic. It uses intertextuality*. Audiences know that something is going wrong.
Pathetic Fallacy	Dark and dreary weather. A warning sign.
Lights	We can already see the wire that will kill everyone, and there isn’t a lot of lights on at the bottom of the ship. We are clocking the lights, and we have a sense of familiarity. We are getting used to the set first.
Sharp Slices	Below is very circular, but upstairs is very sharp. I.E. slicing through the flowers, which are innocent. FORESHADOWING: Girl is below the slice line.
All of the dissolves and a long camera angle.	Creates a relaxed atmosphere. Long shots and fading, nothing is going wrong. Dual meaning though. We can be lead down two routes.
The lady.	Wearing red, luring voice and people do as her say. She is a little seductive. This is important, as the next time we see red, it is the blood. Red gloves and chopping motions. A lot slices the screen very harshly. Gets the audience used to it.
The villain	He is extremely slow moving, and in the centre of the shot. The scarred face and eyebrows make a very mean look. Audiences know something is up.
The Girl	The girl is a cliché horror story event. Creating a sense of innocence, the importance is established.
Eyeline match	See someone’s eyes, and they show what they are looking at. The hands and the nod of the man tells that this is the signal to start the attack. THIS IS A CO-ORDINATED OPERATION. They want to steal the ship.
Music throughout the opening.	At the same time showing a normal scene, there is a slight sense of danger, especially as audiences know the name of the film.
Statue with no Limbs	A stone version of what we are going to see…
Preview scene of the wire at the start.	Looks innocent enough, but clearly, the camera position could show audiences that something is about to go on.
Engines ON	The first sign of impeding danger when the engines are started. Quick transitions on the wire, music change and colours go darker, it makes it tense. WHO WAS TURNING IT ON? There is close-up and more circles spinning.
Voice drowned out with cliché sound effects.	Furthermore, some speeds up, and others slow right down to make climax and tension. 12 different shots in a few seconds. Slow as the slicing occurs, close depth of focus to bring to attention. It’s visually slicing it. We are also the camera, showing through the captain. Now dripping in blood…
Silence after cutting	‘what has happened’? Slow motion and details to injury show viewers exactly what happened. The realisation becomes clear, the audio hurts. Prolonging Keep to Watching.
Repeated Scene After the Event (tableau)	Still moment showing the entire contrast of the event, red and contrast. This is a direct mirroring of earlier.
Relaxed atmosphere	Calm, slow music, helpful staff and encouraging to go to deck create a false sense of security.
Woman looking up	Shows viewers that something is about to happen.

*Meaning: where one film/text references another…