'Same Love' Evaluation

1)    What was the task you were given and who was your target audience? As the audience wasn't typical of the product how did you manage to sell it? What was the name of your brand? 

Our task was to create an advert about a charity bringing awareness to the issue of homosexuality. The group created a fictional charity called ‘Same Love’ which we felt got out our overall message rather clearly. We decided to appeal the product to our teenage audience by filming the project within school to create a familiar and relatable environment.

2) Who did you work with and how did you divide the research, planning, filming and responsibilities? 

I worked with Mia, Natasha, Jamie and Carys. We immediately delegated all the required tasks to the most appropriate person. For example, I oversaw retrieving footage and creating the voiceover. We all were involved in the final editing process. Research tasks were also divided across the group with two of the group performing these tasks to ensure efficiency in the allotted time.

3) How did you plan your sequence? 

We decided to use storyboards and a shooting schedule. We thought that this was the most efficient way of going about this as all of our intended planning for the sequence would be presented in a way which is clear and unambiguous to the entirety of the group. Our shooting schedule helped us to stay on task and on time.

4) What research and planning did you undertake?
We decided to research some pre-existing advertisements about our chosen subject matter. We thought that this would be a good thing to do as it would let us in on some of the vital conventions and stereotypes of these kind of adverts. We also decided our backing track through this too.

5) What was you initial feedback? What did others say about your production? How successful was your sequence?

We thought our sequence was successful, audience members in particular noticed and liked the camera angles and dramatic effect which it helped to create.

6) Identify what went well and with hindsight what you do to improve/do differently.

We thought that the group work in itself went very well, as delegating the main principle of the tasks to people ensured that we completed well within the final deadlines of the task. However, I would like to improve our time management to ensure that no time is wasted on one particular task.

7) What have you learnt from completing this task (groups skills, communication, compromise, using your initiative, creative input, production skills, editing etc)

I have learnt that getting on with all members of the group is vital to ensure that everybody’s viewpoint and ideas get across and to ensure the smooth creation of the product. Getting on with other people which I do not typically work with is a vital skill which has been of great importance.

8) Looking ahead, how will this learning be significant when completing your future productions?

That well-planned and efficient group work and task management will ensure that production deadlines are met and in some cases, earlier than intended.