EVALUATION
1) Who did you work with and how did you manage the task
between you?
The group
which I worked with was Jamie, Ryan, Billy and Alistair, with James Eaglesfield
starring in one of the scenes to help. On the first day of shooting, we decided
to immediately split our main task into different areas. The entirety of the
group was keen to all have a role in the actual advert itself, so we ensured
that as well as specific tasks, we all also ended up having a part in the
filming.
We decided
to take the task itself and give everyone a individual role, I.E. one person
responsible for filming (swapped as necessary), people responsible for costume
and someone who was responsible for ensuring that the locations we wanted to
film in were available and suitable. We all took part in the editing stages to
ensure that everybody’s opinion was voiced before we exported it.
2) How did you plan your sequence? What processes did
you use?
The crucial
target for this was to recreate the Budweiser advert as accurately as possible.
The best way we did this was to watch the original advert as a group, take
notes and discuss what we could actively do, and from this, we eventually
created a script to reference, to ensure the advert is as accurate as possible.
As well as allowing us to note fine detail such as sound and lighting, we also
built up our filming schedule to help.
3) What theorists do you think you could apply to your
task?
Mainly,
Albert Bandura’s theory of the hypodermic needle is mostly appropriate here,
due to the repeated ‘wassup’ which is within the advert. The sound is loud and
harsh, but also fun sounding, and is rather forcefully ‘injected’ into the mind
of the audience for the advert, and because of the strange sound, it became
very memorable.
4) What factors did you have to take into account when
planning, shooting and editing?
The first
issue we had was the school itself. We knew that wherever we shot, we needed to
keep the noise level down and any disruption to an absolute minimum due to
lessons and any other work taking place. We managed to avoid most issues for
this by informing people that we were going to be filming well in advance. The
other issue we were limited within was time. Alistair for example, was not
available for an extended length of time due to him undertaking four lessons
instead of three. Because of this, we decided to film quickly and within
designated media studies lessons. Things such as output settings had to be
considered to ensure optimal video quality but keeping a relatively small file
size.
5) How successful was your sequence? Please identify
what worked well and with hindsight what would you improve/do differently?
We would
say that this sequence went very successfully. Apart from maybe a few timing
and scheduling issues, we feel as if we achieved the target to accurately
represent and recreate the Budweiser advert. Our timing and sync is something
which I would like to highlight, as we particularly felt this went well. We
would probably spend some more time learning about the advert and scripts so
that we didn’t have to re-film any areas which may waste valuable time.
6) What did others say about your production?
External
feedback proved to be largely positive on the advertisement. Audiences were
particularly pleased with the accuracy and attention to detail with things such
as the sound effects and locations which we chose to film. Some audience
members did point out that Ryan didn’t have as much enthusiasm whilst shouting
as he could have, however, we feel as if noise making limits were the main
culprit for this.
7) What have you learnt from completing this task?
Be
realistic and keep it simple. One thing which we feel is valuable to help is
the fact we were wasting time with things like camera resolution and output
settings. Leave them alone and set them at the beginning. There are more
important things to focus on!
8) Looking ahead, how will this learning be significant
when completing your future productions?
This
introduction will mostly help me get an idea of the best practices to keep in
mind when using the editing software, Premiere, and also, the fact that
planning is always key to ensure that the group can work to the best of their
ability, without friction
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