Semiotics The signs and specific meanings portrayed in a media piece.
Connotation The implicit meaning behind a sign.
Denotation The explicit meaning behind a sign.
Genre A specific type or group.
Hypodermic Needle Theory The theory that media can inject a thought in the minds of people.
Stuart Hall Reception Theory -
Steve Neale - His main theory is that a film's genre is generally defined by its conformation to conventional techniques, but still remaining a unique piece and a film, not just a clone of a work which can already exist...
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