Audience

WHAT IS AN AUDIENCE?
Anyone who consumes the media. Not everyone may be the target audience though, but we do see it. There is always going to be a target audience though. Aimed or accidental.

Demographic - Ways of categorising the population by age, money or occupation.

DEMOGRAPHIC PROFILING CODES




Psychographic Demographic

STUART HALL - RECEPTION THEORY
When you see some media, you can have a wide range of reactions towards it.
PREFERRED How the creator wants the audience to view
OPPOSITIONAL See a media piece in an alternate way. Do we have our thoughts controlled by the media. The idea that transgressive behaviour can be repeated.


ALBERT BANDURA
The idea that the media can implant an idea into the mind of the audience directly.

Dominant, Negotiated and oppositional.  Hypodermic Syringe


GILLETTE ADVERT ANALYSIS

Language, Representation and audience.



Media tries to gain as large of an audience as possible and also to make the most total amount of money. For example, in your face styling on the Internet. Audiences seek to watch a genre that they want. If we can get the whole family together, then that's good.

Subscription fees also generate revenue such as Sky.

If no one consumes the media, there is no point of it being there.

MORAL PANICS
A moral panic is a feeling of fear spread among a large number of people that some evil threatens the well-being of society.

THE BOBO DOLL EXPERIMENT
Kids will copy the actions of their adult counterparts.

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