ST Fandom

	What is the product? Give an overview.	Who is it by? What demographic/ psychographic can the fan be defined by?	Where can you find this product? Which platform?	Which features of the drama’s content does the product focus on? What does it suggest is the main appeal of the TV drama?	How have other fans responded to the content? Give examples of how they respond?	Are the fans targeted by the TV drama’s creators in any way?
Fan-made product 1	Stranger Fillings - A Fan made cookbook with recipes inspired by the show.	The Muffin Brothers’ - Could possibly be aimed at a viewer with lots of spare time/enjoys baking (possibly a housewife?)	This is in the form of a cookbook, and was found on Amazon. https://www.amazon.co.uk/Stranger-Fillings-Edible-recipes-upside/dp/1409173356	This product places a focus on several of the most important and prominent areas such as cakes of Hopper.	Response to this was good, with 4.5/5 stars on Amazon. The most common comments on this say how the recipes aren’t very good, but they are fun to look at and make.	I would definitely say that this is simply for general fans of the show, nobody really specific is being targeted here.
Fan-made product 2	’Make it Stranger’ a custom ST Logo generator.	Created by Nelson Cash, an online marketing firm. The product is clearly aimed at the connected and social media-obsessed users.	This is online, and available at http://makeitstranger.com/	The product is intended to allow fans to create a parody of the logo of the show, and its identity.	Whilst there isn’t a lot of information on the feedback, over 6 million images were made, and lots found on Google.	The fact that the show is on Netflix and is aimed at the Netflix Generation is a good example of this.
Fan-made product 3	Stranger Things Fandom Wiki	This site is created by many different users, and due to the amount of different content on the site, does not have one particular audience.	https://strangerthings.fandom.com/wiki/Stranger_Things_Wiki. Website - easily accessible.	There is an article about almost anything on the show to read, so the users can choose whatever interests them.	On each of the pages, there is a section where the user can comment on their own article, and the reception is generally good.	I think that this is appropriate for all of the audience being targeted, because of the amount of articles on the page.